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Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing and social responsibility marketing. COMPONENTS OF HOLISTIC MARKETING CONCEPTĪ. This strategy focuses on Fundamental principles of Holistic marketing concept Relationship marketing: The relationship marketing aspect of holistic marketing philosophy focuses on long-term customer relationship and engagement rather than short-term goals like customer acquisition and individual sales. Targeting marketing activities on existing customers to create a strong, emotional and everlasting customer connections.
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These connections further help the business in getting repeated sales, free word of mouth marketing and more leads.ī.
Social responsibility marketing: A firm needs to fulfill its responsibilities towards the society.
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Only having a profit making approach with no consideration for the environment will result in bad word of mouth, loss of reputation, loss of customers in to future, imposing penalties and loss of license to continue the business.Ĭ. Performance Marketing: Performance marketing involves following activities like how much to sell the products, what is brand and consumers equity, what is legal and ethical responsibilities for company and products s well.ĭ. Integrated Marketing: Intergraded Marketing is based on the proposition that the marketers instead of deciding for individuals marketing activities should make an integrated marketing programs with the purpose to create, communicate and deliver value of the customers.
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Performance marketing involves following actives like how to sell the product, what is brand and customer equity, what are legal and ethical responsibilities for company and product as well. Integrated marketing: Integrated marketing is based on the proposition that the marketer instead of deciding for individual marketing activities should make an integrated marketing program with the purpose to create, communicate and deliver value for the customers. The aim of integrated marketing is to gain synergy out of all marketing activities and it is only possible when an integrated approach is adopted. It is basically about designing an effective integrated marketing mix executed well to derive synergy.Į. Internal marketing: Internal marketing is based on the theme that employee are the internal customers of a firm and their satisfaction is of utmost importance in order to achieve the goal of customer satisfaction. Internal marketing ensures building a skilled and self-motivated workforce, and that every member of the organization properly understands the company’s marketing orientation and are the internal customers of a firm and their satisfaction is of utmost importance in order to achieve the goal of customer satisfaction. Internal marketing ensures building a skilled and self-motivated workforce, and that every member of the organization properly understands the company’s marketing orientation and philosophy towards the customer satisfaction.